Delete your SocialMama account

SocialMama is a mobile application developed and operated by “Marzeliva Mama” EOOD (UIC 208288161), Sofia, Bulgaria. This page explains how to request deletion of your account and what happens to your data afterwards.

How to delete your account

Option 1 — inside the app

1. Open SocialMama and sign in to your account.
2. Go to Profile → Settings → Account → Delete account.
3. Review the information about what will be deleted and what may be retained.
4. Optionally complete the short exit questionnaire — it is not required.
5. Confirm the deletion.

Option 2 — by email, if you cannot access the app

If you have lost access to your account or your device, email info@socialmama.app with the subject “Account deletion request”, sent from the email address you registered with. We may ask for additional confirmation to verify the request genuinely comes from you.

Uninstalling the app from your device does not delete your account.

What is deleted

Your account and its associated data are deleted or anonymised, including:

• your name and profile photo;
• your short profile description;
• pregnancy information and/or the approximate age of your child or children;
• your approximate location data;
• your availability status and account settings;
• the ability to sign in with this account.

What is kept, and why

After deletion we retain only minimal records where necessary (Terms of Service, section 34.5):

• logs of registration and of acceptance of the Terms of Service, the Privacy, Cookies and Technologies Policy and the Community Guidelines;
• logs of your initial and subsequent analytics and marketing preferences, including marketing opt-out and analytics opt-out;
• security logs;
• a SHA-256 hash of your email address — used solely to prevent re-registration of accounts terminated for a serious breach;
• a log of the deletion itself, including logs from external providers where available;
• the content of private messages between you and other users (text, voice and photos), because the correspondence is two-way and the other party retains the right to keep her own copy;
• a name and user content (posts and replies) that has been the subject of moderation action, retained for evidential purposes in the event of a dispute;
• anonymised answers from the optional exit questionnaire;
• data we are required by law to retain.

Timing

• Immediately — your account may be deactivated as soon as you request deletion.
• Within 30 days — data in active systems is deleted or anonymised.
• Technical backups — data remains until backups are overwritten.
• Longer retention — only where necessary for a legal obligation, defence against claims, security, evidencing consents and withdrawals, or preventing abuse.

During this period the data is not used for marketing, analytics, profile recommendations or active app features.

Contact

“Lazy Mama” Ltd.
102A Nikola Gabrovski Street, floor 5, apt. 9, Studentski district, Sofia 1715, Bulgaria
info@socialmama.app